The client pushes back
Somebody senior asks where a number came from. What answers them is a record rather than a recollection.
FOR AGENCIES RUNNING MANY CLIENTS
AUDITABLE AI VISIBILITY
FOR AGENCY HANDOFFS
Claims that survive the client challenge, the staff change and the offboarding. A prompt register with a history behind it, an approval with a name on it, and a pack the next team can pick up.
A CLAIM IS ONLY AS GOOD AS THE RECORD UNDERNEATH IT✦✦✦✦✦✦
REGISTER · RUN · REVIEW · APPROVAL · CLAIM · EXIT PACK✦✦✦✦✦✦
When this matters
Not every engagement needs this. These four do.
The brand is risk sensitive
Regulated, listed, or simply careful. Claims that reach a deck need something standing behind them.
The person who ran it leaves
The register, the reasoning and the caveats have to outlive the account lead.
The account transitions
An incoming team, in house or another agency, has to continue the series rather than start a new one.
What auditable means
Three things kept apart, and a record of how each of them changed.
Observation, interpretation and decision
What the engine said. What you concluded from it. What the client agreed to do. A pack that blurs the three cannot be checked.
A prompt register with a history
Not only the questions being asked now, but when they changed and why.
An approval with a name on it
Who signed off which report, and what language it permitted.
A difference between runs
What moved, what held, and what was asked differently.
An exit pack
What leaves with the client if the relationship ends.
The custody chain
Eight stages, each with somebody who owns it.
Brief and scope
clientThe client says what they want known and which brands count as competitors.
Locked prompts and platforms
sharedAgreed together and frozen. Changes from here are versioned rather than quiet.
Run and capture
agencyThe agency runs the register and keeps the raw answers it returned.
Internal review
agencySomebody other than the person who ran it reads the answers before the client does.
Client approval
clientSign off on the report, and on what may be said publicly off the back of it.
Published claim
sharedThe deck, the page or the pitch that uses the number.
Supersession
agencyWhen the register or the method changes, the old series is closed rather than quietly rewritten.
Exit pack
sharedEverything the next team needs, handed over once.
One client cannot see another
Portfolio work fails on this before it fails on anything else.
Registers do not travel
A prompt set written for one brand belongs to that brand, and reusing it elsewhere makes both studies suspect.
Competitor frames are client specific
Naming one client's competitor inside another client's workspace is the kind of mistake that ends an account.
History stays where it was made
Runs, answers and scores belong to the workspace that produced them.
Staff move, client data does not
In Eclipse a person is assigned to the clients they work on, and each client workspace is isolated from every other.
What actually gets signed off
An approval that covers only the report is not an approval.
- The prompt register
The questions, and the date they were frozen.
- The metric definitions
What mention, citation and recommendation mean inside this engagement.
- The report version
Which run produced it, on which platforms, across which period.
- The claim language
What the client may say in a deck, and what they may not.
The exit pack
The test is whether the next team can continue the series without asking you anything.
- The prompt register and its history
Every version, with the date each one was frozen.
- References to every run in the period
Enough to find the answers again rather than take them on trust.
- The last approved report
The one the client signed, not the latest draft.
- Open caveats
What the runs could not see, written down rather than remembered.
- The competitor set used
Who the brand was measured against, and when that set last changed.
Where Eclipse fits, and where it does not
The record is product. The governance around it is how an agency works.
Common questions
TAKE ONE CLIENT THROUGH IT
Bring an account you already run. We will set up the register, the workspace and the first run on the call.